| Super Girl only holds twice, which was popular with China. It became a great entertainment event from a program of Hunan TV Station. Super Girl developed a famous program that was able to compare with that of CCTV. Medium, Hunan TV Station, corporations such as Meng Niu and popular, actors and audiences, all of its are multi-profit. Everyone is happy because of Super Girl.The author mainly studies Super Girl and comment the culture phenomenon caused by it in this thesis. By analyzing 2005 Super Girl's background of its appearance and scan phenomenon ,using theory of journalism ,communication, sociology, conomics, semeiology, literature,esthetics and psychics, explains how does Super Girl became a phenomenon of medium culture from a pure TV program., which influences culture, economy and society. The author analyses and unscrambles Super Girl's communication process in this thesis. It is found that Super Girl has characteristic and advantage in its run and implementing, which are successful brand stratagem, strategy of conforming distribution communication, CIS stratagem, industrialization stratagem, etc. It is found that Super Girl is a program of advantageous social and economic effects by analyzing connected figure and content.The author consider Super Girl's deficiency and limitation and show that they reflect media breach of duty on transferring traditional culture.By analyzing case of Super Girl and its phenomenon, TV culture and popular culture are improved .It may expands a new study field of TV program and enhances... |
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