From Mechanical Reproduce To Digital Virtual Image

It's a visual culture age in which people are surrounded by the pictures; history events are alike the image produced by the mass media; even the people are used to visualize the non-visual thing. The visual experience of man is a technologized visual experience. It insists on the media technology when researching on visual culture. The new media make the technologized visual experience infiltrate into people's daily life completely now. So it's of important meaning to analyze the resonated relation between the media and visual culture with the"media"as the key to understand the society.Through the discussion of media theory, we can divide the electron media age into two stages as mechanical reproduce age and digital image age from media technology as the point of the view to research the visual culture. In mechanical reproduce age, the image produced from the static photo to the continuous mobile movie and the TV video, extend the man's vision greatly. The Mechanical reproduce make the image in a state of mass produce and reproduce, and it can simulate reality, change the man's sense understanding manner, posses the potential democracy significance. In digital image age, digital media make the form of visual culture from the reproduce to the virtual. Digital virtual change the particularity of image, create the virtual reality considered as a real idol kingdom, bring a new kind of communication structure and thought manner, at the same time image realism become the object of people. About image realism, Jean Baudrillard put forward a frame of simulation which forms the transition to digital image age.The contemporary visual culture is in close relation with post-modernism. To sum up, the visual culture present post-modernism symptom for three ones: aesthetic mode change from contemplate of logos to sense random; the modern signal present system collapse; Modern grand narration body is cleared up at the same time a new multi post-modern body is building. To view the visual culture in communication field, it will find that the limiting factors of mechanical reproduce media such as film and TV will be breached. The communication channels advance the culture's democratization course, and a changed symbolistic power is realized by multi elucidator. Thus the new media which provides a two-side and un-center intercourse can be thought as a kind of vigorous power to create a brand new visual culture. But at the same time we should consider the culture media with more critical ponder.