The Online Packaging Technology In The London Olympic Tournament Live Coverage Of The Application

The face of increasing economic prosperity and visual development of the wholemedia age, new media and visual communication platform established packagingsystems need to be brand new packaging concepts and packaging productiontechnology as the basis, and thus to update the visual packaging, promotion andbranding TV channels cultural longer-term development. With the development ofdigital graphics technology, real-time rendering processing technology (Real-TimeRendering) the improvement of packaging technology for the development of TVOnline offers great possibilities, which completely changed the form of televisionproduction packaging industry.TV Online package is based on the needs of broadcast content, real-timerendering techniques through a graphical visual enhancement is an effective method.It is in accordance with the channel as a whole package specification, real-timeapplication of systematic, templated packaging graphics subtitles, as well as real-timeapplications such as real-time rendering technology virtual synthesis methods,enriching television visual communication system.In recent years, with the development of computer graphics technology, onlinepackaging technology in CCTV news broadcast production is more widely applied tosuch as the Beijing Olympic Games, the Vancouver Olympic Winter Games,Shanghai World Expo, the World Cup in South Africa, the Moon, Games,Guangzhou Asian Games and other major breaking news and live coverage ofsporting events among online packaging production technology with its wealth ofreal-time online animation rendering effects, as well as through a network ofproduction and broadcast and network storage technology combination brought abouta new form of program production and broadcasting changes to the majority of theaudience was impressed, but also for our television channel planning and packagingin the production of television programs for better integration of resources andincrease brand awareness package that provides more advanced techniques. OnlineTV package as a whole brand packaging identification system an increasinglyimportant part of brand building in the television play prominent role.July27,2012-August12, thirtieth successfully held the Olympic Games inLondon.I participated in the CCTV as the London Olympics sporting events live eventsonline packaging template used in the planning design and production andbroadcasting staff, combined with their work experience, in this paper in conjunctionwith their live coverage of the Olympic Games in line packaging system for online use and packed in large live television reported better play its own technicalcharacteristics and full triple play in the future for the television channel brandingmedia age effects, and packaging technology in the online news network systemapplication prospects sown carried out exploration and research.