A Contemporary Research On The New York Times' Page One

With the rapid increasing economy, the newspaper industry in Chinanowadays is developing swiftly and the competition has become more andmore intensely. A brand-new topic has turned out, that is, how to enhancecirculation with more advertisement profit, and how to win readers withhigh quality content as well as style feature. In order to seize opportunitiesand make progress trans-normally, Chinese media must extract theadvanced management concept from international newspaper industry anduse their successful strategy for reference. This paper is trying to analysesthe characteristics of Page one, The New York Times, including its layout,modular, makeup, design, value tropism and journalism truth, etc. Aftertheoretical statement and demonstration research, the successful andshortcomings of page one, The New York Times are shown up, so that ournewspaper reform can consult and use for reference.