| With the development of the social division of labor and social division, the concept of an information society increasingly rich and the increasing diversity of people's lives. The demand for television viewers were scattered and in-depth development of the media, the demand has been divided. directly contributing to the mass media by a small minority to the development process. This is a worldwide trend, driven by the trend in China's television industry has been considerable development. undergoing rapid changesWithin a few decades the development of China's television, in the reform and opening up is a major historical turning point. specialized channels to develop in the direction of the times change. Along with the socio-economic, cultural development and social life showing a wide range of values. The demand for television viewers, no longer satisfied with more channels and the pictures are clear, the choice of the room. Personalized hope that specialized channels to satisfy the needs of their personality.CCTV2 emerged in the professional channels, the most outstanding performance of the past few years, the most concern is CCTV2. Since the establishment of the economic program from 1984 to 2007 in 23 years to make a major revision in the 3rd, Each change is more biased professional channel audience fragmentation, in order to meet the needs of the market and has been well received by the audienceBased on the theory of the phenomenon of television audience research. Now as a professional channels so as to further understanding of the overall development trends in the television media. Meanwhile analysis of the economic channel, and professional development trend. To deeper understanding of the development of specialized channels at home and abroad, drawing on the successful experiences of foreign countries. CCTV2 channels and put CNNNF comparative study of the two economies. extracted professional channels competitive factors. |
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