The Study Of The Network Media Presentation And Guidance Of "Lost" Culture

In recent years,the “lost” culture becomes a kind of landscape through the diverse subculture,a force to be reckoned with in the cultural educational world attention and research.From the perspective of subculture,it is still slightly insufficient to systematically research for“lost”culture and failed to deeply analyze the“lost”culture to present its very own group characteristics and cultural sources,lack of enough to think the dual side of the“lost” culture,and then failed to provide rational countermeasures to guide this kind of subculture.This article selected several major online communities-Zhihu,Watercress,Microblog to participate observation task,which are the“lost”culture groups always agglomerated and could representative characterizes of itself.Through using text analysis and in-depth interviews,based on relevant theories,such as youth subculture,and under a complex social and cultural context,from the image,behavior,expression of dimension to analysis the style of “lost” cultural traits and medium presentation,digging the cause of psychological and cultural groups organization which behind the “lost” cultural.At the same time,through the rational thinking about the “ lost ” culture,and then started to discuss the guidance countermeasures of “lost” culture.In this paper,the study found that “lost ” culture itself represents a kind of mild selection by a part of the youth group,which did between the reality and the themselves choice.In front of the subculture of landscape diversity,even if the “lost” culture has limited social function,we still should not ignore its potential value nihilism and negative effects of excessive commercial marketing.For reasonable guide“lost”culture,it still needs the comprehensive considerations by society,media,business and others.