Provincial Satellite TV And Territory Dissemination

Provincial Satellite TV is in the gap of fierce competition. On the one hand, it is impossible for it to be the spokesman of authority like CCTV, and neither can it be run on a definite way of a public taste like local channels. Instead, it's required to advocate the province where it belongs. Provincial Satellite TV should spread the territory culture of the province and the alien culture it has absorbed as well. The quality marks the characteristic territory media of the Provincial Satellite TV. In that case, it should reach the final touch in the Territory Dissemination which is the value of it. The so called Territory Dissemination was raised according to the challenge it has met with. The responsibilities are to build the sense of belonging of the territory culture, and finally make a difference between CCCTV and local ones.Analyzing the regionalism through the example of the Jilin Provincial Satellite TV which has established the idea of Humorous China. It means to continue the culture of Northeast of China. However, there are problems in territory advocating strategic.At present, the Provincial Satellite TV should get to know that the challenge is also the opportunity as well.In the struggle against its opponents, Provincial Satellite TV has declined to commerce and entertainment and thus makes a mess in the national TV culture. The Provincial Satellite TV turns to a characteristic channel. It has ignored its territory and culture, and minimizes its responsibilities to some extent. Provincial Satellite TV is the best way to create territory culture recognition and public belongings. Grasping the trend, it can establish a steady position in the TV industry of China.