The Character And The Influence Analysises Of The Contemporary Visual Culture Dissemination

Because of the dependence of visual culture to "visual sense" or "visual character", in addition the concept of "culture" is complicated and diverse, so not a few theory brings the visual phenomenon into the area of visual culture entirely, consider that the visual culture and the visual activity of mankind is concomitant exist, the concept of "visual culture" is be overextended. But in the contemporary speech, the visual culture, being a kind of identification of cultural appearance and tokens, has it's own characteristic to distinguish from other culture appearances and phenomenon Therefore, the analysises of the contemporary visual culture dissemination characteristics, became the inevitable request to reasonably understand the contemporary visual culture dissemination.The thesis considers that although the visual activity of mankind existing with the living of mankind, but the visual culture experienced a process of developments and changes as follows: The visual activity period—the original visual culture period-the language culture period-the contemporary visual cultural period. The contemporary visual cultural dissemination has already gone deep into the each and every aspect of the social activities under the tension of modern science and technology, economy, and culture development, people are living in an increasingly complicated visual environment. The contemporary visual culture also expresses out the increasingly complicated dissemination characteristics.Through combing overall theories, the thesis systemically analyzed the essence characteristics, the medium characteristics, the motive characteristics and the process characteristics of the contemporary visual culture dissemination. On this foundation, the thesis further analyzed the influence of contemporary visual culture dissemination to person's reading method, writing way, mode and depths of thinking, understanding of actuality and life style. At last, according to the characteristics and influences of contemporary visual culture dissemination, the thesis put forward the basic measures of controlling contemporary visual culture dissemination and urging it positive development. To people's reasonably understanding contemporary visual culture dissemination, promoting positive development of visual cultural dissemination industry, the thesis has some realistic meaning...