Social Psychology Of Mass Behavior

For the most basic human spread of the study, the first research conducted by the Social Psychology. Social psychology is social interaction, social contacts to communicate the most basic human activities. It reveals the general nature of the transmission, thus providing a wealth of communications disciplines basic knowledge. On the mass media, social psychological research has been extensively discussed. A study is the prerequisite for social and psychological importance to the groups and organizations to communicate, groups and organizations regard the communication as a prerequisite for the existence of groups and organizations. Public opinion is a social control mechanism, which is also a social psychology perspective. Audience information dissemination is the "destination" and the audience's needs and is the driving force behind development. dissemination process is a prerequisite for the existence and conditions. Is the foundation of the mass audience. Mass, is the process of transmitting information to the audience. The size of the audience, the audience, the cultural, social and psychological audience, the audience's trust in the audience's habits Audience needs factors together constitute the foundation of the mass media. Audience research, audience research needs to meet the needs of the audience. in order to maximize the audience for the training of media institutions rely on and trust. During the spread of the authority and reputation also been established. However, the mass media as well as to the needs of their audience distinguish the legitimate needs of the audience and improper, rational and irrational, healthy and unhealthy, positive and negative backward, absolutely no distinction between the needs of the audience to simply pandering. so as not to affect the dissemination of results to any negative social effects. Social Psychology and the audience has a close relationship between the media guide. because the demand for information is one of people's basic needs, information received in audience, because of the psychological pressure, or in fact, Most people will be taken with the same message and understand the choices and information, it is acceptable to the herd mentality audience. Meanwhile the audience will then disseminate the information received, therefore psycho-social behavior led to the reception and transmission. So the audience is directly related to the dissemination of the social and psychological effects. To obtain good results spread, it is necessary to seriously analyze the social and psychological audience and adopt targeted dissemination strategy avoid contrary effect. Not only social and psychological basis for the dissemination of academic knowledge. it has infiltrated into the dissemination of research results to the study of specific areas of research. Many of the spread of far-reaching historical significance doctrine, are carrying out social and psychological research in the field of dissemination of specific products. Psychological Study of Social Research in the specific field of mass infiltration is a kind of social psychology shows that dissemination of the essence, the internal driving force for development. Therefore, the role of communication in the first psycho-social, psychological as intermediary, to be effective. Research by the mass of social and psychological behavior, we also know that the audience is not passive recipients, on the active communication is the decisive factor. Social Psychology and complement receptors in the media guide, both to obtain good results and dissemination efforts With the rise of the media and prosperity choices significantly broaden the audience, their vision has become more open, they are no longer satisfied with the incident. The report reflects very superficial phenomenon, increasing detailed explanation, and the crux of deep-seated reasons for the disclosure, phenomenon due to the determination and evaluation, and the consequences of things need to predict the future is to make the pursuit of a higher level of the audience. Further feedback to the media, the media are changing to meet the social and psychological needs reforms. The other hand, the mass psychology will change social behavior, and promote the development of mass media. But between social psychology and mass behavior is not running in a short period of time, which required a more professional media. Social psychology of the specific research fields in the mass produced an extensive and profound impact. The impact of this mass of full attention to the dissemination of activities of social and psychological factors. As the main communications activities, or whether it is disseminated by the mass, Their acts must be spread as personality, relationships, pressure groups and other social and psychological factors, therefore, stressed the importance of social and psychological factors in the study, both for the dissemination of the essence of knowledge Or are grasping for specific dissemination of the phenomenon is of great significance. So how should the media guide social psychology and Social Psychology media guide is how we have become eager to understand the problem. Accelerate the pace of life in modern society, the job market and fierce competition, the resulting pressure, depression, anxiety and other psychological problems is increasingly obvious discomfort, and the mass psychological impact of allowing people to a considerable extent. In view of the audience for social and psychological development of modern mass communication is the only way. And the dissemination of the social and psychological effects of this paper conducted a detailed analysis, and then conduct an in-depth study of the relationship between the two. aimed at the mass acts of the previous social psychology research to make new breakthroughs For proof of social psychology at the revelations to the mass, the mass better for the community.