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Dynamic Tobacco Business E-Commerce Platform For Research And Implementation

Posted on:2008-09-25Degree:MasterType:Thesis
Country:ChinaCandidate:Q YinFull Text:PDF
GTID:2178360215951059Subject:Computer application technology
Abstract/Summary:PDF Full Text Request
China's tobacco industry is a special industry, monopolized by the state, but as the situation changes, especially after China's accession to WTO, China's tobacco market will be foreign tobacco giants of the strong impact, Monopoly franchise system to undergo major changes. China's tobacco business enterprises traditional marketing model is not well suited to market competition needs. In what manner should the situation become competitive enterprise managers need to be addressed urgently. and the adoption of e-commerce in this new mode of information technology, the development of industry supply chain, or the tobacco lobby, Tobacco is a very good business countermeasures.Based on the concept of e-commerce research and development, and the tobacco industry with the current marketing environment analysis of the tobacco industry and information technology development process, raised by a network of systems, software systems, security systems, product distribution system, funds settlement system , Customer service system consisting of tobacco e-commerce platform for building dynamic model. Achieve supply chain based on the tobacco industry's e-commerce system is a monopoly franchise in the management system, to the flow of information collection, reflect the guidance and achieve commercial flow, capital flow, logistics business-to-business platform, Cigarette Marketing to launch the network operating mainly to collect e-commerce, media, in the cultural life into an integrated open-commerce website, and establish a new corporate image and the new cigarette business model of active exploration.Among the main purpose is to provide tobacco business enterprises adapt to a competitive market efficient, low-cost and sustainable development of dynamic e-commerce websites operating model, To enhance the core tobacco business competitiveness and the achievement of modern circulation enterprises to the changes provide an idea.
Keywords/Search Tags:E-commerce, Tobacco Business, Cigarette Marketing, Enterprise Information
PDF Full Text Request
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