Exploration Of Capital Operations In China's Media Industry

The global entertainment and media industry has kept the most powerful increase since 2000. However, confronted the tremendous public opinion hegemony and cultural permeation of the Western developed countries and global media, the international competition of China's media is very weak. Faced the gradually opening media market, faced the heated competition interior and exterior, civil media groups have come to know that they should expedite development through setting up groups, alliances and capital operations, among which capital operations having become the most heated subject discussed in media industry.Developing with such a high speed, the capital operations of the industry should be in progress with larger step and higher speed. Thus, it is very important to make a deep and comprehensive analysis and case study of the capital operations in China's media industry at present. For it will help us to confront the more opening structure after joining WTO, to grow in strength and face the challenges from all aspects.The capital operations of China's media industry penetrate continuously with the development of the market economy system, and develop gradually in the original managing pattern. Thus, the thesis discusses the developing progress and present conditions of capital operations in China's media industry briefly at first. Then, combining the macroscopic exterior environment and the microcosmic condition, the thesis analyzes the necessity and feasibility of capital operations in China's media industry, and succeeds in obtaining the conclusion that in order to confront the increasingly opening competitive structure, China's media industry must grow in strength. and it is the best way for China's media industry to carry out capital operations.Then, the thesis analyzes and cards the present conditions of the capital operations in China's media industry. Emphasizing on the four models: going on market directly, going on market indirectly, collaboration, joint investment, etc, it analyzes the fact that exterior capital, including overseas capital, nogovernment capital, has entered into China's media industry. Also, it appraises the five models briefly. Then the thesis analyzes the core business, developing strategy, and core competence of Hunan TV and Broadcast Media.At last, the thesis analyzes rationally on the advantages and disadvantages, and some questions of the capital operations in China's media industry. Before entering into the capital market, the media should complete the preliminary separation work and grasp the correct guidance of public opinion firmly. For enhancing the public opinion propaganda management and providing the health energetic and cultural product for the people are the inevitably request of prospering the development of socialism advanced culture. The thesis puts forward some corresponding suggestions, which summarize the experience of successful media and are feasible and practically guiding, so that China's media industry will develop more rapidly and create new brilliance.