| The localization of Reality TV in China is explored and developing for nearly six years. With the developing trend of popularization and habitualness, Reality TV gradually experiences from brink to mainstream. As a kind of new program, it has more and more been in the spotlight in the field of TV domain and science.However, now the research of Reality TV localization in our country is at the shallow stage. It lacks staggered partition and analysis to the localization of program, lacks theoretic analysis to main problem and reason that lead program to the wrong district of concept and practice, and lacks the forecast to the intending developing trend of program. The thesis carries through analysis and induction with communications study, TV study, combined marketing theories and methods, etc, and puts forward the countermeasure of solving problem. What's more, the thesis takes a forecast think to the developing trend of program.The thesis attempts to supply some helpful reference for how to improve program quality, intensify the effect of communication, and the standardization of program by means of this research. |
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