The Localization Of Reality TV Show

Reality shows have developed vigorously for more than a decade in China’s TVindustry, their forms, speed of development and audience rating all reached all-timehighs in history, providing us Chinese TV audiences with batches of feasts for eyes.With the popularization and development of reality show, a vast scope of theoreticalresearch is probing into the make-up and audiences of reality shows, etc. Thisdissertation, along with relevant knowledge of Communication, focuses on systematicresearch and analysis of reality shows’ communication media, contents of media,communication objects, and communicating effect, points out that TV is a kind ofAudio-Visual medium which possesses the exceptional edge in presenting reality shows.Participants not only talk and show body movements when dealing with the rules andcompetition of the show, but also can interactive sessions between both live andout-of-field audiences be demonstrated incisively and vividly through television. Also inthe process of domestication, reality shows’ contents have gradually extended to allaspects of audiences’ lives: food, clothing, housing and transportation, all these basicnecessities of life can be viewed in reality shows.Reality shows fully dig out resources attached with the meaning of pleasantsensation, regard physical desires deeply hidden in people’s hearts as direct basis interms of the selection of materials, put consumptive or non-consumptive resources intothe category of “consumption of pleasant sensation”. Reality shows build“Pseudo-Environments” of characters one after another by utilizing their uniqueprogram formats. In addition, it analyzes the problems of blind copy, homogenization,non-threshold introduction, frequently violating the moral bottom line, fighting forhigher audience rating, low authenticity, following main trends, failing to analyze rightaudiences, which lie in the process of reality shows’ domestication.A piece of “cutback on TV Entertainment” thoroughly upset the pace of realityshows in our country, citing that from January1stof next year on,34comprehensive TVchannels are required to broadcast the amount of news programs, in the meantime toregulate and control part of programs to curb “over entertainment” and “the trendtoward low taste” and satisfy audiences’ needs of diversified, multilevel, graceful TVprograms. The issue of “Cutback on TV Entertainment” directly led to the reshuffle of anew series of reality shows, demanding provincial channels relying on making reality shows all adjust the format of programs and the time of broadcasting to positivelyembrace for the new policy of this order.This dissertation, finally associates with case analysis, concludes that in order toobtain better development prospect under a new trend and greatly present reality shows,TV industry must sufficiently exert broadcasting function to satisfy audiences’diversified needs; rely on the market and actively investigate and survey to constantlyopen up new reality shows; Improve the quality to get away from vulgar tastes;integrate new media to extend to a wider audience and such fundamentality.