A Research On The Virtual Communities' Influence On The Public Figures' Image

As the development of network (virtural) community, the speech of community netizen also is valued.The netizen breaks the restriction of traditional medium, guiding in the network public opinion and"news creation" aspect play a more and more important role, even at traditional medium top also see much of because of"network affairs" caused by the speech of netizen.take CCTV "Legal system On-line" broadcast the topic "the rumor is easy to fly" and "ten thousand person of signatures supports Zhu Jun with theChiangnan metropolis newspaper entertainment version block to finishclass" the event for examples.The object of this text research is aim at currently people of the network widespread concern and interested in public figure with and virtual community of speech of of relation, combine a case to concretely analyze the speech of the network virtual community netizen to the influence that public person image(the popularity, good reputation degree etc. aspect) molds, pointed out virtual community not only have public person image to already to result in positive or negative influence, in the meantime it also can create grass root star, create civilian widely known public person.This text will make use of a dissemination to learn, the public relations learn, the public opinion learn of the principle carries on analysis to the influence of the virtual community upon the public person image, making use of methods, such as the method, the case research, content analysis of the cultural heritage analysis and questionnaire survey...etc. to carry on an argument research, the dint diagram makes fact and standpoint that the article emerges have conviction more persuadily and suitable.Aiming at virtual community really can produce to the public person image huge of the influence is this fact, this text end will put forward public person how the ages make use of good network virtual community to serve for oneself at the IT of a series of possibility strategy.Concretely have:First, the public person is in the aspects of molding oneself image a few aspects that need to be noticed:1,Frequently,the public person must notice their own public image;2, when the public person do a spokesperson, know to be responsible for the audience is the truth which is responsible for oneself;3, the public person should understand to order a basic crisis public relations consciousness, being a crisis to come, the place isn't in disorder surprised, repairing image in time.Secondly, network ages the public person be making use of medium aspect:1, full make use of very own official website or blog, the prison grasps steady letter a source;2, learned from the dissemination of is set out by many orieses, made use of virtual community to guide the public opinion of netizen.Include again in the aspects of making use of virtual netizen public opinion of the community leading:A, make use of "guard a pass a person" in the online community to take into "block up a piece" to the bad information;B, make use of to be subjected to "silent of spiral" phenomenon in many orieses, ask for help "opinion leader" and"second class dissemination" mode in the virtual community dissemination to the virtual community up of the public opinion take in to guide;C, make use of the public opinion that"agenda constitution" thought guides an online community actively.Pass this research, the dint diagram makes the public person know how to make use of new medium at the time of understanding the influence of the network virtual community in order to serve by themselves, Be making the own image be free from damaged of also is public for society to set up good social public image to provide the reference that can draw lessons from.