Transition Figures Reported Innovative Research

In the field of news reports, the report on People has been always occupying important position. However, in real practices in our country, the figures reports have long been treated as typical reports, leading to the fact that its news value always overwhelmed by propagandist value. Since the 1980s, there's an change in the figures reports in china, we are gradually transferring from representing hero and model of perfect style into the most ordinary and extensive group of peoples. Typical hero is no longer the only theme of figures report, instead, there's a trend of diversification in values and writing techniques etc, which in general is resulted from reform and opening up and the social transformation of china.Based on this fact, the present paper will study the innovation of China's figures report in this transferring period, and the two following questions will be addressed: question one, how the figures report got rid of the old-style typical character mode and achieved the innovation both in values and text production; question two, what's the role of figures reports in the news reform of china, and how is it related to the social background in the transferring period.The present paper will mainly use logical and document methods. In one aspect, logical method is aiming to analyze the paper medium, which possesses the higher creative level in figures report, to find out the trend in values and the different influences among various classes and people. In other aspect, document method will generalize, cleanup and analyze the documents of figures reports, to summarize the innovation characteristics in different writing levels so as to serve as the basis for further discussion.In details, in the first part of this paper, we'll review the historical evolvement of typical figure reports and study its relationship with social realities to get the basis of innovation in that period. In the second part, we'll discuss the values innovation of figures reports, including improving the way to achieve publicity value, broadening the area of present value of the goods and promoting the full return of news value. Part three will analyze report documents, and describe the innovations in narrative text, reports mode and dimensions in real practices. Part four is a conclusion on all the analysis in previous chapters on status quo of figures reports, i.e. the innovation of figures reports should be adapt the social background of transferring period.