On Spectacle Of The World Heritage Constructed By The Media

The culture industries have multiplied media spectacle in novel spaces and sites, and spectacle itself is becoming one of the organizing principles of the economy, polity, and everyday life. New multimedia that synthesize forms of radio, film, TV news and entertainment, and the mushroom domain cyberspace, become spectacle of technocuiture, generating expanding sites of information and entertainment, while intensifying the spectacle-form of media culture. Political and social life also shaped more and more by media spectacle.In this study, Douglas Kellner provides an overview of the dissemination of media spectacle throughout the major domains of the economy, polity, society, culture and everyday life in the contemporary era .This requires a brief presentation of the influential analysis of spectacle by Guy Debord and Situationist International, and how he build upon this approach.The concept of the "society of spectacle " developed by French theorist Guy Debord and his comrades in Situationist International. In using the concept of spectacle , Douglas Kellner is indeted to Guy Debord's Society of the Spectacle and the the idea of the Situationist International. There are major differences between his engagement of the concept of spectacle and Debord's model. Douglas Kellner engages specific spectacles, like McDonald's and the commodity spectacle, the 9/11 terrorist attacks and Terror War spectacles. He reads the production , text and effects of various media spectacles from the standpoint of U.S. society, and tries to interrogate what major media spectacles tell us of contemporary U.S. and global society. His approach to these specific spectacles is interpretive and interrogatory. While most of the examples he has given of media spectacle are U.S.—based, Douglas Kellner is interrogating the examples he know best, although most of these spectacles have global impact, and he would also notes that spectacle itself is becoming more and more global.Based on an review of the theories of Media—Spectacle, this dissertation attempt to re-interpret some spectacles in China and to update their values. It is possible to construct a spectacle of the world heritage by the media .Thus it will be very meaningful if I put theory of Spectacle in Chinese context and try to interpret culture identity and national identity in the spectacle of the world heritage, indicating the trend of consumerism in media with cultural studies as diagnostic critique.