The Current Situation And Development Trend Of Travel Magazine In China

In recent years, having been enjoying benefits brought by the continuouslyrapid yet steady growth of the national economy, upturn of living standard, andincrease of legal holidays, Chinese people are in greater and greater enthusiasm fortourism. As a result of the brisk market in tourism, and people's passion fortraveling, tourism magazines brought themselves onto stage.In China, researches on the field of tourism magazine are not sufficient;moreover, relevant ideas on this topic are barely clearly defined. Therefore, thewriter tends to define the concept of tourism magazine; and then describe thebackground, features, and current status of this industry; thirdly, by usingquantized researching methods, for example: content analysis, questionnaires,comparative analysis, and etc., analyze the medium ecological environment oftourism magazine in the country, including comparisons with other media likenewspapers, general magazines, and television; predictions on developing trend oftourism magazine in China will also be made in this essay. Besides, tourismmagazine, in certain degrees, is a part of the tourism industry. Hence, the writerbelieves that the relationships between tourism magazine and the whole tourismindustry, and tourists are ought to be thought about.In addition, the writer will give a brief introduction on development conditionof tourism magazine in some countries with flourishing tourism industry as well,hoping that tourism magazine practitioners in China can draw on the experience oftheir counterparts.