The Research Of Opinion Spread Phenomenon By Blog

Following the blog is known as E-mail, bbs, icq password after the fourth network. Network is the reader's digest era, the information age of Magellan. With the blog has been steadily expanded, blog views influence is also growing.The first part blog views define the conceptFirst, the blog began, and the development and dissemination of form. Blog on the rise at home and abroad with the development of the narration, that different scholars and experts from different angles on the blog concept defined. Blog form of transmission has three features that form the content of autonomy, expression of open space, the mode of transmission of interactive.Second, the views of the blog concept defined. Although public opinion and the views are the views pose, there is a subtle difference. In view of the relationship between public opinion and comparison, we identified the blog views concept: have the same hobbies, In blog, against certain social phenomena and social problems such as the remarks made by the assembly, clear expression of the attitude of the individual blog, blog is dominant, through language in the form of the performance.The second part blog views on the impact of public opinion First, the views of the blog and social differences of opinion more. In comparison, we have come we have come to view the blog characteristics: blog opinions reflect individual psychological differences; blog opinions show Asian cultural identity; opinions have a group blog category classified nature. Meanwhile, the blog also see views with the general public, blog views and public awareness are the surface, blog views and public opinion have borne dynamic, blog views and public opinion have social and psychological interaction.Second, the exposition blog views and the public interaction. First, the blog views with the interactive media blog reasons by both internal and external factors. Internal factors include: blog limited influence and authority of the missing. External factors including: the social environment is the blog views with the public interaction external conditions; former cultural environment is blog views with the public the basis for interaction; socialization is the blog exchanges views with the public interaction impetus. Second, the blog views and public opinion analysis of the interaction mechanism. The mechanism of interaction: 1, blog views into the public. Traditional media to reflect public opinion, it will continue to grow as the blog views the focus of the incident reports, and the formation and the associated public opinion, such a transformation can be seen as blog opinions by the public of a war. 2, the public opinions triggered blog. In the mass media and information environment created in the public opinion, the impact on the audience is great, personal blog through express their views and opinions with others and the exchange of views and collision resonate, formation of the scale blog, this blog views are often on public opinion of a deepening. The interactive process: one, and from personal interests and wishes of the blog writing the text. 2, transmitted through the internet to create the community-groups. 3, the traditional media played effect of the expansion. 4, extensive social statements contributed to the formation of quasi-public opinion. Interaction with the following meanings: to satisfy the desire of individual expression demand; a rich media environment of organic components; enhanced supervision by the external force.The third part blog views on the impact of public opinionFirst, the broad views of blog topic for the public to provide that. Personal blog as a gatekeeper role, not by the traditional media organizations guard the shackles of standards, according to their position statements and opinions. This blog often can re-identify those professional media organizations suppressed information resources can be given new life and value.Second, the views of the blog "soft power" to shape public opinion to the attention of society. Blog views of the "soft power", it is mainly reflected in the formation of cultural atmosphere, to the audience's behavior and cognitive have an imperceptible influence. But this type of "soft power" also stopped at the cognitive level of audience impact, can only influence people to think what rather than how to think.Finally, the views of the blog loose groups promoting social statements on the free space formed. Blog views of groups loosely, reflected in entering, leaving blog views of the Liberal group, because the blog is a "zero entry threshold", as long as the clicking of the mouse can enter any one of the blog space, but not to express their views, can be as free to leave the group views. Such loose opinions groups, contributed to the social debate the formation of free space.Part IV blog views of the social benefits and social benefits analysis First, the views of the blog support and protection. Blog views on the support and protection is that the blog is to create a social atmosphere of tolerance needs, achieving social democracy needs. Although no specific laws and regulations to protect the blog, but on the Internet dissemination of relevant laws and regulations, blog views will play a protective role.Second, the views of blog attention and use. The government began to actively support the mainstream media websites, and on behalf of the government, which opened up the voice of the blog column. This disorder spread in the network environment remarks to establish some kind of authority and credibility of the speech center. Attaches great importance to the mass media blog, in blog range of views to find that valuable, and through mass, the expansion of blog views of the scope and influence, so that it will become public.Finally, the blog on the normative and control. Adverse blog opinions will affect the normal order, audiences will be misleading, and is not conducive to establishing the correct direction of public opinion, therefore, the blog views of legal norms. In a typical case of blog analysis, the blog clear transmission actors rights and obligations.ConclusionThis paper opinions on the blog and the public for clear, and theoretical analysis, for both the intrinsic link between a creative, broadening public opinion theory and practice of the breadth of public opinion. In order to create a good social atmosphere of public opinion and the construction of a harmonious society, providing a valuable theoretical thinking.