Analysis Of Mass Communications On "Jiaozuo Phenomenon"

Jiaozuo City, is famous for "Coal City," one of the typical resource-based cities. Though coal resources is non-renewable with the increasing depletion of mineral resources, Jiaozuo city government began to seek new economic development path, the eye from the ground to the ground, using their own natural and historical resources for the development of tourism. From 1999 to 2004, Jiaozuo City, take off the "coal city" hat, put on the "Top Tourist City" in the title. Since 2004, five consecutive years, the number of visitors and ticket sales the first of Henan Province, of which six consecutive Yuntaishan Park, Golden Week, Henan Province ranked first. Jiaozuo within just a few years tourism has grown from nothing, from small to large, from weak to strong fundamental changes, to create a world geological park, landscape Jiaozuo Taijiquan influence the three major themes of international brand, quickly become a tourist industry star was awarded "China Top Tourist City", a successful transformation of the urban functions, set a new external image Jiaozuo, people outside the industry attributed the change to "Jiaozuo phenomenon."Jiaozuo city government as the main body of the image transmission, an accurate grasp of social trends and the audience needs psychological changes, conversion concepts, full use of the media take the initiative to set up communication content, and thus the dissemination of good effect, create a brand-new city image.In the dissemination of the contents of the set, the Jiaozuo City, good at digging integrate tourism resources, build cultural landscape, Tai Chi Cultural, pregnant drug culture, history and culture of the framework of the four aspects of communication. Through specific vivid image package to attract the audience's attention. In the dissemination of Platform Business, quit with the international influence of the annual International Taijiquan, Jiaozuo International Landscape section, U17 Table Tennis Challenge, CCTV film base, Jiaozuo movie and other large projects to landscape as the media to culture media to "section will be" as the media, successfully devising a media event with widespread effects by the community, especially the depth of the media attention had a positive social impact, achieved social and economic benefits double harvest."Jiaozuo Phenomenon" is a new era of functional resource-based cities to a successful example of urban transformation, and to the full realization of the modernization of the urban development of the road, in the dissemination of needed times. Full use of modern media technology to Jiaozuo integrate landscape and traditional culture spread, especially to the breadth and depth of communication hard, so Jiaozuo the world, let the world know Jiaozuo, Jiaozuo brand to extend to all areas to achieve linkage effect...