The Analysis Of "Kuso" Phenomenon Based On The Paradigm In Birmngham

"Kuso" phenomenon as a kind of mass communication has received extensive attention from all walks of life at the beginning of its birth. Especially in recent years, a large number of "Kuso" works have appeared with the carrier of network, and they have been pursued and admired by the masses due their fanciful ideas and stylized language, and meanwhile the behavior has been develop into a cultural phenomenon gradually. "Kuso" phenomenon is closely related to the public life, and its cultural penetration has also attracted the attention of scholars both at home and abroad. Besides, the research on the theory of "Kuso" phenomenon has been done intensively.The problem from "Kuso" itself highlighted that the vast majority of denial and criticism of the article. Basing on the basic points of Birmingham’s theory, the paper argues that the existence of "Kuso" phenomenon has its rationality and analyzed the phenomenon of "Kuso" in the audience to play the subjectivity and the occupying position in youth subculture, finding the theoretical basis for the rationality of "Kuso" phenomena from a new perspective, and witnessing the social demand under which "Kuso" phenomena booms. Confirming the rationality of "Kuso" phenomenon at the same time, the article also recognizes the negative effects of "Kuso" phenomenon. In this article, the anther analyzes its impact on culture, the younger generation and economic market. On the basis of the summarizing current situation of the development of "Kuso" phenomenon, the idea that brings "Kuso" element into the innovation and development of cultural industry has been put forward constructively, and the principles that should followed in the idea has also been mentioned with what the author has learned, in order to help to the healthy development of the "Kuso" phenomenon.For the problems coming from "Kuso" phenomenon, the article uses the methods as the literature analysis, in combination with theoretical research and current situation research and qualitative analysis method, using the theory of combined with the actual cases to explain and solve problems. "Kuso" phenomenon is a product of times development, its emergence and growing reflected the rise of youth subculture and it is also a vibrant cultural market favoring agent which has an irreplaceable role. In order to guarantee the healthy development of the "Kuso" phenomenon at the same time, we need to strengthen the construction of laws and regulations and the ideological and moral construction, under the joint efforts from all walks of life, to get the essence and discard the dregs, for the sake of the better service for construction and development of cultural industry.