Study On The Design Of ECIS Based On Date Warehouse

Along with the increasing economic activities toward globalization, market competition has become more fiercely. How to deal with the constant challenge competitors in the market competition invincible, we must comprehensively studied competition and competitors, the competitive environment changes adjustment competitive strategies, and take positive, effective measures to meet the challenge of the market. Competitive Intelligence and Enterprise Information System is the strategy of an important component of the enterprise is to improve the level of competitive intelligence, improving the competitiveness of enterprises, the key factor. But with the development of information technology, enterprises using various information systems, enterprise data and information to grown geometrically, Most enterprises have information expansion and the need for the original enterprise resource integration. adapt to the rapid transfer of information and decision-making timely and accurate request. Traditional enterprise competitive intelligence system exposed in data collection and analysis of the shortage. Enterprises need for a search, acquire, organize, store and share the true value of data and information solutions. This paper seeks to build on through the enterprise data warehouse competitive intelligence system to alleviate these problems.Traditional enterprise competitive intelligence system refer to enterprises in order to enhance competitiveness and the creation of the By tracking competitors and the associated analysis of competitive intelligence collected, analyzed and studied, Enterprise decision makers to make strategic decisions competition to provide information in support of decision-support systems. It is building within the network as a platform, in terms of organizational networks, information networks and interpersonal networks combined progressiveness and combining practicality, and establish a competitive environment, competitors and the competitive strategies of access to information and analysis as the main content with a rapid reaction capacity of the system. It was based on the network, information networks, inter-personal networks and competitive intelligence center to the main basic framework. The information network is the core of the whole system, from the collection of competitive intelligence system, competitive intelligence analysis subsystem, Competitive intelligence services subsystem consists of three sections.Traditional enterprise competitive intelligence system is based on the operation of the database building.Although database storage operation of a large amount of data, but only played different levels of competitive intelligence data storage role. Data storage structure, content and the resulting functional limitations on the traditional CIS bleak future. Mainly in the following four reasons :(1) traditional database technology to large amounts of data (including historical data) processing functions are limited, CIS used to analyze the data source inadequate. (2) the OLTP database analysis methods are not suitable for CIS. CIS is oriented analysis, their required data in many aspects of business-oriented and the OLTP data are vastly different. Thus traditional relational database does not fully meet the needs of CIS. (3) the traditional two-dimensional database table can only use the expression data items between simple, very superficial, Data on the deeper level of expression can not. (4) lack of data analysis tools. Information Analysis in its handling capacity is greatly lacking. Not automatically analyze data, the lack of use of inductive reasoning to help decision makers obtain the correct decision-making functions.And the data warehouse can be seen as information systems departments will be placed into the data information sites. Through implementation of ERP, SCM, etc. was a lot of transactional data, CRM These data records the day-to-day details of the transaction, but to enable data to function at its optimum level, better service to enterprises. data must undergo a rigorous preparation, organization and presents to the user a few steps Its data warehouse for enterprises dealing with the needs of decision-making information to provide an effective method.Based on the enterprise data warehouse system is a competitive intelligence refers to in order to enhance competitiveness and the creation of the Using the data warehouse, and other advanced information technologies, By tracking competitors and the associated analysis of competitive intelligence collected, analyzed and studied, as well as competitive environment for analysis, for enterprise decision makers to make strategic decisions competition to provide information in support of decision-support systems. With its traditional enterprise competitive intelligence system to the full features and the better use of the data warehouse, and other advanced information technologies, solve the problem is to deal with the ways and means to be a qualitative leap. It includes information acquisition modules, memory modules, and pre-processing module, the analysis module, service module, strategic decision module security module and a total of seven sub-module. It is an Intranet-based Internet technology and the integration of existing enterprise information resources network equipment resources, organization, modern management mechanism, staff knowledge and modern Web application services into one organic whole.Information access module from the role of the internal and external access to information, and screening, classification compiled. Information Access Module competitive intelligence is the input part of the competition the basis of intelligence work. its work rate and quality will greatly affect the whole system to efficiency and effectiveness. Only guarantee access to information accuracy, timeliness, in order to ensure that on the basis of intelligence analysis is reliable.Storage Module its information access module to access the information compiled by the corresponding organization in the form of storage, and pre-processing module, analysis module, service module, a strategic decision module security module to provide data. Memory modules include three aspects : (1) Information Access module to access the information; (2) enterprise MIS, ERP, MRP, CRM, SCM and so on the data messages; (3) competitive intelligence analysts completion of the various intelligence results.Preconditioning module main function is to store modules from a variety of sources of information for the merger, filtration, extraction, automatic classification, conduct initial screening, processing, thereby analysis module for more efficient data processing protection and the use of information systems maintenance and cleaning storage module information consistency and integrity.Analysis module is based on the data warehouse Competitive Intelligence System at the core. Its main function is based on enterprise competitiveness goals, with the help of data warehouse technology (online analytical processing, data mining, Data storage technology) and various analytical methods (such as regression analysis, correlation analysis, time series analysis, SWOT analysis Calibration than superfine), focusing on competitive strategy from the key factor memory modules and enterprise MIS, ERP, SCM, CRM database extraction and competitive intelligence target sensitive information related to the inspection, sorting and reorganization it orderly and systematic, hierarchical, for more, more valuable competitive information stored in its memory module, available to users through unified, coordinated, Integrated Information Environment to support the operational decision-making and strategic adjustment, enhance corporate competitors, changes in the competitive environment of rapid response capability.Service module is to present a large number of enterprises did not use the development of information resources and information processed through a development platform All users are to realize the sharing of intelligence information, and provide decision support services, to the decision-making level in accordance with their own needs and enterprises by changes in the external environment, the development of a strategic plan.Based on the "Comprehensive discussions Hall", the strategic decision to model the function of the modules through advanced data storage technologies, intelligent human-computer interaction, the many experts in the field of knowledge, experience integration of the strategic decision-making module, effective integration of man-machine.Security module main task is to assess the opponent's ability to collect intelligence with their own weak links determined to prevent objects and information protection requirements, through measures taken in advance to offset competitor intelligence gathering activities, protect enterprises and the normal operation of a secret. Security module will focus on improving the organization of anti-competitive intelligence awareness prevention and screening of commercial enterprises espionage. Network security can not be neglected, to guard against illegal intruders steal business secrets. vandalism enterprise network system. Enterprises could also use the network or other strategic information disseminated out to confuse competitors.In addition to the above based on the enterprise data warehouse competitive intelligence system and the overall framework for the design of functional modules, It also conducted a data warehouse model of the logic design, physical modeling, OLAP design, ETL design, and the operating environment of the software and hardware design, and safety design. For a discussion of the enterprise data warehouse system in Competitive Intelligence Application Integration environment and the integration of information systems research and system in the process of implementing the organizational structure, staffing and evaluation of implementation.Owing to time constraints and capacity limitations, Despite this right in enterprise application integration environment based on the data warehouse Competitive Intelligence System of Construction, and its function. However, the system also is not mature enough, but also many areas, such as knowledge management and competitive intelligence system of research, of the overall system evaluation, etc. may also be in-depth research.Competitive Intelligence System Construction is not an end of the process, , as the information technology and management concepts process of constant development, as well as enterprises with the development and growth cycle and repeated the process, We need the practice of the ongoing research and enrichment, in order to build up enterprises with the actual work, meet the needs of enterprise development Competitive Intelligence System.