Research Of The New Business's Marketing Measure

Newspaper marketing, now playing an increasingly important role in newspaper management, is the market activity which has been promoted by the competitive pressure in China's media industry. However at present ,the homogeneity phenomenon of the newspaper is comparatively serious. In competition initial stage for journalism, homogeneity is favorable to the improvement of the quality of the newspaper, but that homogeneity develops into certain stage will aggravate the fierce degree of the competition Just like the media of other city, the competitions of newspaper in China have already extreme acute in the current days, however, the competitions of dalian newspaper is more serious. It is said that 'there is competition, there will be own competitive power'.In this process, everyone hope to create his own competitive power. Improving competitive power is now only a certain need of newspaper reform but also a cornproblem of media fulfilling their own social and economic benefit.As the competition for journalism is developed in depth, it will be competitive methods with higher performance to implement the difference tactics. This thesis is related to read material in a large amount to and interview through field investigation , regard competition state and tactics of the Dalian New Business as case analysis, and attempt to state and adopt difference competitive strategy necessity , importance and some important measures. Following the related theories such as marketing, journalism and communication studies, this research explores the foundational concepts practical target market strategy and the marketing mix of dalian newspaper marketing. As a conclusion, the author puts forwards some directional thoughts on newspaper marketing with the hope to made better the the marketing practice in the Dalian New Business management.The dissertation makes a research closely on Newspaper economic specialty; the form of dalian Newspaper market and competition connects the author own working environment with the Dalian New Business status on the suggestion of practical parts. The article is make up of six part: the first part is Preface put forward problems and point out the construction of thesis; Chapter one analysis of market living and competition of the Dalian New Business; Chapter two the Dalian New Business newspaper market environment and competition analysis ;Chapter Three research on the economic characteristic and definition principle of the Dalian New Business; Chapter four suggestions and polices of improving newspaper of the Dalian New Business market competitive power; Chapter five the marketing strategy of redfinition of the Dalian New Business.Marketing theory reveals to us one should show his value while meet other's requirement. This understanding to reality is the research to the meaning of life. This is the key value of the article. The author analysed some problems in marketing newspaper such as "exact sales" , "definition principle" by self experience. using SWOT analysis matrix view, give the solutions for the existing prominent internal and external problems of the Dalian New Business, the author think strategic restructuring should be carried out, the concept " Commerce " should be highlighted...