Research On Hebei Radio And Television Networks Shijiazhuang Company Of High-definition TV Business Marketing Strategy

In recent years, hebei radio and television networks company with the highspeed development of economy has been the rapid development and expansion. Nowthe digital television have already walked into thousands of households, cable digitalTV now has more than five million users, digital television has become the commonpeople life indispensable part. However, we also see, in the background of theintegration of three nets under, along with the rapid development of computer networkand telecommunications restructuring after3g business start-up, radio and televisioncable digital TV is not outshine others, network television has been quickly takedigital TV market, radio and television industry and telecom industry in the digitaltelevision field are underway in fierce competition. How to improve the radio andtelevision industry the competitiveness of the cable digital TV undoubtedly becomethe present shenzhen cable operators with the severe problems. Network video, IPTV,3g, wimax external resources such as multiple choice will be to radio and televisionof the cable digital TV brings challenges and threats. In-depth survey and study ofdomestic and foreign in the cable digital TV development obtained in the fieldexperience and achievements, see radio and television its own advantages anddisadvantages, is it possible to formulate effective development strategy, make theradio and television digital television in the fierce competition.Thesis hebei radio and television networks company in the face of hebei area hdnetwork television market, how to develop hd network business research, theapplication of strategy management, marketing research and marketing management,and other aspects. Through the inside and outside environment analysis, competitiveanalysis and market research, clear hd radio, film and television network TV businessorientation, and according to the consumer behavior factors, the market segmentation,and finally for each market segments, and puts forward the hebei wide hd networktelevision business marketing plan, for the hebei radio and television networkscompany hd network business development provide advice and opinions.High-definition TV business marketing strategies should be closely around the hd+interactive features, careful analysis target market and consumer demand, to finda high-definition TV business to enter the market starting point. Shijiazhuang radioand television networks company for hd business target market segment, the use ofradio and television its technical superiority HDTV business development of newproducts, at the same time with consumer preferences, make more products suitablefor the market. In the national "three network convergence" of the planningbackground, the other potential competitors in the constant shunt radio and televisionusers, to create a more competitive price strategy is the key factor of improvingcustomer loyalty. On the other hand, must also do brand shaping and servicemarketing advantage, can in the keen competition environment keep and improvetheir own advantages in high definition television time continue to lead.