| Internet and information globalization offer unprecedented broader opportunities to network communication industry. Media groups abroad have rapidly and fully absorbed the revolutionary network benefits, steadily expanded through investment and financing market, and achieved scale operation effectiveness. In recent years, Chinese government guide the provincial or municipal radio stations, television stations, cultural medias, network companies in the whole industry chain to establish a regional communication group. These regional communication groups actively introduce advanced investment, management and market competition mechanism, allocate and integrate their quality assets to lead a leaping change. The ultimate goal is to transfer the communication group from a local broadcasting media group gradually to a global network communication group company as the content provider, distributor, and service conductor facing to the whole country and even overseas Chinese speaking world.Investment and financing activities is the core activities of operating companies in a modern market economy environment. The communication group not only needs better national policy environment, investment support and financing channels, but also needs better self-adapting investment projects management, scientific decision-making, internal quality management and cost control in order to participate in domestic and international market competition, achieve scale operation effects, and enhance its own strength. This paper focuses on the network communication group company's investment project management. The paper studies overall project management mode, quality management, cost management of the network communication group company's investment project management, combined with a case of N Communication Group Company's investment in broadband network market such as Cable Modem and FTTLAN project using NPV as well as IRR method. The paper indicates that it is necessary for the network communication group company to change and adjust the existing organization structure, performance evaluation and incentive mechanism. |
