On The Plan Of The Public-spirited Activity In Medium

The plan of the public-spirited activity in medium, is a type of plan that to be different from the everyday news report plan of medium. This type of plan is not just fresh thing of rising, also is not our country medium 'act singly by oneself, and as early as 19 centuries, the abroad medium have possessed the practice of the public-spirited activity plans. Just this type of plans is not named with" the public-spirited activity plans", but mostly to be called" media propaganda campaign ".Take a wide view at the actual operation of our country medium currently, it may be said the public-spirited activity plans explode considerably fire, and usually combine with news report plans closely. That the medium proceeds the public-spirited activity plans, accord with the objective regulation of object development, accord with the principle of news report, accord with the news profession code of ethics, is entirely different with a kind of reason sexual behavior that concoct the news. That the medium proceeds the public-spirited activity plans, is favor of the medium to act as every kind of different role at simultaneous stage, is favor of the medium to realize its service function, is favor of the medium to complete the community responsibility of leading the public opinion correctly and effectively, as a result its ease is reasonable. Not only such, on the way of the medium industrialization being operated in knowledge-based economy ages, the plan of the public-spirited activity is a great magic weapon for the medium to create the medium brand and set up the medium image, win to fight the medium turning white-hot competition. Say on this sense, the behavior of the public-spirited activity planning in medium is not only reasonable, but also considerably indispensable. Certainly, its concrete operation will follow the certain process and norm, then can obtain ideal result. The medium is living to do well news report planning, and at the same time plans different types of public-spirited activities which serve the people. This is an affirmative deserving something to promote, but have no indispensability to praise highly, blow to hold persistently. For, when we emphasize the public-spirited activity planning's rationality and indispensability, same can not neglect its inevitable limitations and its harmful tendency appearing in the develop process. Therefor, reasonable operation, holding good degree, is just right attitude that we news medium and reporters treat the medium public-spirited activity to plan, and also only like this, then can guarantee its normal development along the positive orbit, to promote the flourish of the our country journalism.