Management Strategies Of Local Men's Fashion Magazines In China

Ever since 1990s, the booming of men's fashion magazines has become an outstanding cultural and commercial phenomenon in China. After 8-year-sprout, men's fashion magazines of China went into a low tide in 2004.Local magazines especially experienced heavy losses.The market leaders of men's fashion magazines either have international copyright background or subordinate to large media-group. What are our small and weak local men's fashion magazines supposed to do under the situation? The study of the problem then became significant.The present limited studies on the management of local men's fashion magazines have their own value, however, a systematical and deeply investigation is of great necessity.The local magazines Metropolis is taken as a case for its admirable history, effective management and strong wish for breakthrough.Through analysis, we found that the Metropolis's insufficient reader -study and unscientific management strategy lead to its difficulties in the release, the advertising and the brand-expansion.A number of readers have run off while their needs and wants are neglected by the Metropolis's advertiser-oriented release strategy. As far as high-quality release...