Development And Research On Networked Logistics Monitoring System For Mixed Marketing Enterprises

With the proliferating of the customer subdivision market and the increasing requirement of the marketing channel for adapting to the changing market environment,more and more enterprises adopt a mixed marketing channel.However, confronting to this huge and complex marketing channel, many enterprises feel intractable and easily arouse the confusion of the logistics.To release this negative effect,enterprises require monitoring all the activities in the marketing,especially the logistics. Aiming at these issues and practical requirements in mixed marketing enterprise,this thesis makes some explorational research and developes a logistics monitoring system for mixed marketing enterprises.Firstly,this thesis analyzes and summarizes the current research and the developing trend on enterprises logistics management informationlization home and abroad. Combining the actuality,the characteristics and the requirements of mixed marketing enterprises home,it brings throught a solution on networked logistics monitoring system for mixed marketing enterprises.Based on the analysises of the system logic structure and architecture-supported technology,this thesis designs a frame architecture,a system structure and a function module for the system,and puts forward a running mode of the networked logistics monitoring system for mixed marketing enterprises,and analyzes the core running flow of it.Secondly,this thesis studies the main key technologies of networked logistics monitoring system for mixed marketing enterprises.One is the bill-driven technology.Combining instances,it expatiates the method of optimizing operations and skills of designing bill mode. Another is component-developed technology.It presents a component mode for the system.The last is system-integrated technology.This thesis brings throught a distributing system-integrated solution based on the XML for the networked logistics monitoring system for the mixed marketing enterprises,and effectively integrates other systems in enterprises.Lastly,based on the above studies, adopting the component technology of J2EE architecture, this thesis developes a networked logistics monitoring system for mixed marketing enterprises,and applies it to a enterprises in Chongqing,which turns out satisfactory results.