Research And Application On Networked Marketing Exploiting Supporting System For Logistics Electromechanical Products

With the high-speed progress of network technology, especially Internet/Intranet technology, Networked Marketing Exploring Supporting System (NMESS) is one of the developing tendencies of marketing mode in modern manufacture enterprise. At the same time, it is one of the important strategies to improve enterprise's marketing comprehensive competition ability. Currently, theoretical research and practical application on NMESS have been undertaken by many specialists, scholars and technologists in manufacture enterprises all over the world. Although a lot of valuable achievements have been gotten, the research on NMESS is still in the initial stage. The industry of logistics electromechanical products is important for the development of national economy. On the basis of current achievements and the Chinese situation, this paper continues to explore and research NMESS for logistics electromechanical products in configuration,operation mode,key technology,application and etc. After analyzing networked marketing mode and it's key technologies, the paper brings forward a new marketing mode for logistics electromechanical products manufacturing enterprise—Networked Marketing Exploring Supporting System, which is adapted to the characters of logistics electromechanical products' marketing mode. The system's configuration and operation mode are also addressed.In this paper, the whole technology framework of logistics electromechanical products' NMESS is built based on NMESS' configuration and operation mode, and some key technologies in the framework, such as logistics electromechanical products' networked customization technology, networked item configuration and quotation technology, networked multimedia technology and so on are researched.Finally, an application case is given, which is grounded on Guizhou province enterprise informationlization application project in the fifteenth development plan —Putian Wanxiang Logistics Technology CO., LTD's enterprise informationlization project (project code: Guizhou province economy-trading committee. 2002021). At present, the whole blue plan and elementary development and application of NMESS are accomplished in the project, and fine effect is achieved.