Study On Management Innovation Of University Periodical Community

During the development of higher education in our country, the university periodicals have made great contributions which are obvious to all in promoting academic exchange, impelling the scientific research development and training the scientific research personnel and so on. The economic system of our country has changed from planned economy system to socialist market economy system. How to carry on the reform of university periodical management and make further progress in new situation is a new topic, which universities should deal with.At the beginning of this research, domestic and foreign research literatures about the university periodical management have been consulted. Then we carry on a questionnaire survey about periodical community of the Ministry of Education subordinate university. Based on these preparations, we carry on the theoretical analysis, the policy research about it and describe the present situation of university periodical and induce the influencing factor. Through investigation and interview, we select Jilin University, Wuhan University of Science and Technology as our research objects to make document research. Finally we research the reform goals and principles and ponder over the countermeasures. The achievements of the research can provide references for establishment of the university periodical management reform policy.This dissertation is composed of five parts.The first chapter is "The foreword", introducing the research background of university periodical community management's innovation, the research significance, the research content, the research present situation and the research technique. A summary has carried on the domestic and foreign literatures.The second chapter is about "Theory and policy research on university periodical community management", using the modern management theory, the public management science and the higher education management theory to analyze the attribute of the university periodical community. Then the influence of periodical industry policy both in our country and in the university is studied.The third chapter is about "Research on the present situation of the university periodical community management and the influencing factor analysis". It states the present situation and the existent question of university periodical community management basing the analysis to the questionnaire survey, and the influencing factors have been induced in three ways: national, the university and the periodical itself.