From The Women Receiver To The Women Consumers

Along with the arrival of media economic era, the media industry has developed from "culture production" into "culture consumption". And women consumers, as an important consuming force, have increasingly become the focus and emphasis of media institutes' research. This article analyses from the perspective of media economy the unique consumption culture and transmitting characteristics of women media consumers as well as their culture consumption features. Meanwhile, the article also analyses the creativity and diversity of the contents and means of public media products, such as magazines, television, films, etc., with which it makes clear the relationship between media economy and women consumers, culture consumption and women, women consumption culture and media, and then describes and analyses the manifestation and the source of various effects in the media economy which is brought by the consuming characteristic of women consumption culture .