The Impact Of Social Media Use On Consumers' Attitude And Green Consumption

Now a days,Social media has become the eminent means of communication in people's daily lives.By sharing and exchanging information on social networking sites,general social information among billions of users appears to be more reliable,leading to the growth of online users and a strong interest in dealing with social and environmental issues on online social networking sites.In the existing literature,there have been many studies on social networking sites in the context of consumer purchase in both developed and developing countries.Social media is a platform to communicate,share comments,and help people gather comments about the products they need.Observing individual consumption behavior through social networking sites is of great significance and can help promote national sustainable consumption and development strategies.Observing individual consumption behavior through social networking sites is of great significance and can help promote national sustainable consumption and development strategies.The empirical research is carried out by taking the employees of several multinational companies in Pakistan as samples.In order to ensure that the research model is suitable for the research objective,structural equation modeling is used in this paper.The two groups were compared based on how much they used social media to look for substantial differences in green choice activities.The results suggest that the ease of use of the website is critical to encouraging social networking and green blogging,which has a significant impact on green decision-making.Those who regularly use social networks or green blogs are more likely to engage in more green purchasing behavior and more green purchasing products than those who do so occasionally.To determine the ultimate effect of social media in promoting the use of green products,two techniques were used to validate model parameters.On this basis,some suggestions are put forward.