Research On The Image Of Women In The Business Of Chinese Entrepreneurs

With the continuous development of society,the social status of women is rising,more and more women out of the house,to the community,into the business,show the important position of women in all walks of life and social management,the "business women" image more and more media and public attention.The most authoritative business list in the global scope,China women are increasing,they successfully challenged the traditional female role Chinese,have certain influence in their respective industries,and use their own strength to change the world.Therefore,the image of women in business more and more media and public attention.This paper,taking "Chinese Entrepreneurs" as an object,related business women entrepreneurs report makes a systematic and comprehensive study.The author mainly uses the method of content analysis and case analysis,collation and statistics of data and samples,mainly from the number of reports,reports and reports of theme tendency analysis.Women in business media image types and features of "Chinese Entrepreneurs" pointed out existing problems,reports,and according to the problems,puts forward improvement strategies.The study found that there are four main business female image showing "China entrepreneurs " : the type of leadership,the type of ability,the type of contribution;the type of traditional.At the same time," China entrepreneur " magazine for women in business image also has certain characteristics in some aspects such as The image of women in the business sector is gradually awakening,the success of the image based,image shaping the achievement of brand marketing,etc.Construction for business women magazine there are still some need for reflection and improvement,this paper studied and discussed in the last chapter.