Research On The New Characteristics Of The Role Of News "Consumers" In The New Media Era

The role of "consumers" in news is not only a branch of consumer groups in the news field,but also a special audience identity,specifically refers to the audience who consume news products and services.As a special group of consumers,the role of news consumers needs to pay a certain time cost,attention cost,physiological cost or monetary cost in the specific news consumption process,among which the news consumption activities related to the monetary cost expenditure belong to the paid reading type and the news consumption activities not related to the monetary cost expenditure belong to the free browsing type.The role of news consumers have a certain social history and have different portraits of the times in different media environments.Compared with the news consumers in the traditional media era,the news consumers in the new media era is facing a change in the news consumption environment,which makes the news consumers gradually show new characteristics in terms of group size,news consumption psychology,news consumption behavior,news consumption interactivity,etc.With the continuous upgrading of the news consumption experience in the new media era,the news consumption scope of the news consumers has also made a historic breakthrough,gradually expanding from the consumption link of news information to the interaction,communication and production links.As the main body of news consumption activities,the role of news consumers in the new media era have a subjective initiative that can not be ignored and can actively react to the new media era.In the specific news consumption process,the role of news consumers can also bring a certain value of consumption power,productivity and correction force.Effective play and utilization of these values will bring considerable benefits.