Discussion On Chinese Evening Post's Situation,Problems And Trend In The New Age

This article sets out from the phenomenon, carrying on the analysis to present condition of Chinese evening post, trying to finds out the reason what cause the evening post's present condition, and estimating the future foreground of the evening post.The evening post was one of the most prosperous newspaper categories in China, having ever had an unprecedented prosperity in 90' s of last century period. It occupied half of the circulation and ad revenues of Chinese newspaper' s market. But, start from last phase of last century, the evening post presents an overall decline situation. The most obvious performance is that the most evening posts give up the time advantage and changing the publishing time from afternoon to the morning. Which factors induce such situation? This article sets out from the phenomenon "evening post advancing its publishing time from afternoon to the morning", analyses the social background factor and medium competing factors in the prosperous period and finds out the reason of its prosperity. Then I will compare the changing of the social milieu factor and the medium existence environment since the end of last century , to find out deep reason of crisis that evening newspaper suffer now.First, the writer chooses an evening post to begin, from the point to see through the whole condition of the Chinese evening post, and open out the existing problems. This constitutes the first part. In the second part, the writer looks back the gold age of the evening post in its developing period. On this foundation, by through comparing social and the age factors' changing since 90's last century to this century, the writer could post the reason which caused evening post's current problem. At the beginning of the third part, the writer generalizes the present condition of evening post in the United States and Japan ,the most...