The Design And Implementation Of The Service Platform For Marketing And Management

At present the data service of mobile is during its prosperity and fast growing. Telecom operates and their service provider (hereafter refers to as SP) and the content provider (hereafter refers to as CP) coordinating closely, have provided many kinds of colorful data service. Not only this, following fast growing of the data service, new challenge have been taken out pointing to the ability of operation and the management of telecom operate. How to strengthen the monitoring and management of some illegal SPs, how to use their idle network resource to provide better service, how to blockade competitors entering some market with monopoly information source effectively are the questions of the telecom operates should be thinking frequently.Due to the researching of the author, there are three kinds in this area. The first kind is mainly based in the demand of some industrial applications. They are always used to send group messages in order to realize the functions such as monitoring. The second kind is mainly developed for telecom operates or SP in use of developing new added service based on SMS and MMS. The third kind is like some of data service management platform for mobile like MISC of China Mobile or...