The Brand Strategy Of Online Financial Media

Online financial news is the financial news released and spread on internet. Online financial media in China includes financial websites and financial channels of portal websites.Following online financial media brand's positioning, constructing, developing, enforcing as well as maintaining turn, this paper inspects the characteristics and rules of online financial news within its production and communication process, analyzes the experience and the developing trend of leading online financial media to guide the development of online financial media in China.