Brand Strategy Of China Financial And Economics Media Research

The article is started from the concepts of brand and brand strategy, elaborating deeply on the necessary and significance of the brand strategy, which is executed on China financial and economics newspapers and periodicals. Secondly, anatomizing comprehensively and profoundly the situation of China financial and economics media, which including the background of its' existing, then analyzing systemic the real reasons for the feebleness of China financial and economics media. In this section, emphasizing on the homogenizing competition, the lack of professionals and single profit pattern and so on, due to these factors, which restricting the brand establishment of financial and economics media. The third part is the most important of the paper, which stressed a series of concrete measures to implement the brand strategy on China financial and economics media, which including the accurate brand positioning, and providing the preceding as well as profound financial news to readers to make the quality of the media products according with the brand image; then depending on the guide of competition power of brand, we should create the competitive columns, and build up the image of financial media with the effect brand association of ideas. Meanwhile, we can shape the unique brand image by designing the CIS of financial and economics newspapers and periodicals; finally, choosing a idiographic case to support the view, put the theory into practice.