Narrate True And Feeling Stories And Create A Myth Of Magazine

Among the four traditional mediums, magazine's income of advertisement clearly reveals its decline on average. People in the vocation joshed that "if you want to smash money, you could originate a magazine." Luckily, Zhi Yin narrates true and feeling stories on-the-spot record, and then create a myth of magazine. The success of Zhi Yin is not only owing to its management but its narrative mode and artifice. From the view of narratology, this thesis unscrambles the narration of Zhi Yin on basis of specific by using the means of statistics and text-analysis, in order to find the reasons of its success.The first chapter summarized the characteristics of lead, news story and review, and then analyses the narrative pattern and images. Stories of Zhi Yin mainly assumes linear, ring-like and the rectangular models. There are three kinds of patterns: longitudinal structure, horizontal structure and stereoscopic structure. Though the choice to images is changed to some extent, the type is limited. Moreover, the function of these images play is alike.The second chapter analyzes the narrative artifice, including narrator, narrative angle and narrative time. By changing narrator constantly, by using the visual angle of zero degree focus, inner focus alternately and by rebuilding the time order, Zhi Yin makes the text imbued with undulating changes and rhythm.Finally, the thesis analyzes the narrative tactics from the view of news-scheming. By seizing "true" and "feeling" tightly, Zhi Yin establishes the aim of beautiful favor and beautiful human nature, and insists live report route and uses the literature technique to impress readers, so that it obtains the huge success.Therefore, we can draw the following conclusions: through the narration way described above, Zhi Yin arranges the stories differently in certain template and pay more importance to the "feeling", which are the essential factors to the success of Zhi Yin. The analysis above offers an important example to the people of this field and it should also be the foothold to appraise the "Zhi Yin Phenomenon" objectively. Meanwhile, the success of Zhi Yin also verified what professor Li said—the key task of the reporters is narrating a good story which impresses the readers(audience) deeply.