The Research Of Adaptability Of Chinese Media Industry In Capital Market

Media is a very special industry with the dual attributes of botheconomic and political. With the rapid development of Internet media and theapplication of digital technology, although formerly suppressed by political,media industry has play a decisive role in the capital market.At the beginning of media entering the capital market, Althoughinvestors pursued created in higher level of earnings, existence of a bubble,but by virtue of good growth, profitability of the industry to maintain thetop.Now in the promotion and guidance of a series of national policy, China’straditional media in the system will further change, become more flexible andcompetitive market, will greatly improve the. Meanwhile with the rapiddevelopment of the Internet, the new media industry will continue to growsubstantially, the traditional media will also make full use of the Internet andmobile media platform and full of new life.