On Artistic Characteristics Of Party Newspaper Model Reporting

Model reporting is concentrated, continuous and consolidated newsreport on recent events that possesses significance of universal propaganda.It is also an important instrument to realize the functions of Party newspaper.The birth of model reporting in China could date back to pre-liberation, and ithas contributed a lot during the construction and development of socialistsociety. However, as society develops rapidly and social thoughts changedrastically, the function of model reporting is fading and its time of efficiencyis becoming shorter. Closely related to politics as model reporting is, how toimprove its artistic quality, how to attract more readers so as to exert itsfunction, are new issues facing the development of model reporting.Against these issues, this paper tries to discuss the development pathwayof model reporting within the frame of Party newspaper. Starting from thedefinition and history of model reporting, by reviewing characteristics ofdifferent development stages of Party newspaper model reporting, this papersummarizes characteristics of Party newspaper model reporting in both micro-and macro-views. Furthermore, it analyzes present problems of Partynewspaper model reporting, explores the roots from social developmentenvironment, positioning of Party newspaper, writing techniques of modelreporting, etc, in order to reveal the cause of present weaknesses deeply andcompletely. Based on this, it discusses measures to improvements of modelreporting artistic quality.This paper adopts quantitative analysis, content analysis, interviewing,etc to emphasize historical influence on Party newspaper model reporting, andit tries to integrate theory and practices by setting communication theories asresearch guidelines to study news businesses. On quantitative analysis andcontent comparison analysis, this paper makes complete case studies ofimportant models like Huang Jiguang, Jiao Yulu, Lei Feng, Zhang Haidi, SuNing, Kong Fansen, Ren Changxia. For these cases, it analyses each caserespectively, as well as sums up their common issues.As one reporting methods of Party newspaper, model reporting will haveto change over to improve its artistic attractiveness, in order to generate morewidespread influence. This kind of changer involves every aspect frommacro strategies to micro operations. Party newspaper model reporting mustaccommodate itself with audience mental cognition by replacing propagandapreaches with journalism. Model reporting must incorporate the creativityand interaction of internet to improve readability. To complete thisrequirement, the journalists must explore the models' kernel spirits by"walking" and "talking" during material collection, contrast positive modelswith negative ones, quit euphuist and strong emotion, but to depict real worldwith real sensibility.