Research Of The Mass Communication Functions Of The Handset Media

Nowadays, "call" ——the original function of the "handset media" is playing a more and more limited part in the all of the functions of the "handset media, the concept of the handset indicates a "mass media" in large extent instead of a "tool of call". From the point of view of the media, "handset media" is indicate the individual mobile information terminal which can load and communicate symbols basing the technology of the communications and the internet. The form of the information terminal is not limited in the existing concept of the "handset", it's functions have been beyond the original function "call" largely. The future of the handset media is doomed to be a genuine "rich media" which including multiple medias and taking the mass communication as the main function. At present, the research of the mass communication functions of the handset media is still in the elementary stage. The research start from the discussion of the mass communication functions of the handset media, and then have the in-depth research of the handset media's characters and the essential communication law. The thesis mainly base the communication theories, grasping the information communication law of the handset media through discussing the handset media's characters, and then probe into the exploitation of the mass communication functions of the handset media. This text adopts a qualitative analysis to suggest a research frame of handset media's mass communications function and analyze the function completely.