Abounding Supplements In "Thicker" Times Of Newspaper

Traditional newspaper usually consists of four main parts: news, free presses, supplements and advertisements, which shows the some importance of supplements in newspaper. Especially since China's Policy of Reform and Opening to the world, most newspapers have become thicker, with a meaning that China's newspapering is coming to the times of "thick". The coming of such "thicker"times of newspaper is the certain result of the severe competition among newspapers in striving for readers and markets and, is the symbol of the development of the world's newspapering as well as the trend. Although most newspapers have become thicker than before in such times, yet the change mostly works on the supplements in both the connotation and extension, and only a little on the increase of the newspapers'contents. Besides the traditional literature supplements, supplements nowadays also include news features, narrations, all kinds of specials and weeklies and others, all of which contain a much more comprehensive matters and a bigger readership. Anyway, the fresh-thinking-inpoured supplements, nowadays, is quite different from what it was in the past and is orientated with a concept of "abounding supplements"with specials on some concrete fields, such as history, literature, health and education, as well as those all-round ones for meeting the readers'special need, such as international supplements, supplements of women and families, supplements weekend and others. That is, being a concept in generalization, supplements nowadays nearly include all those contents outside the news in the newspaper, and their function has also changed from assistant to specialized ones, or even the new increasing point of the circulation of newspaper. Therefore, what we should do is to cope with the conversion of the newspaper's supplements from generalizedly-concepted ones to pluralistic ones in an eye of development. Having become a featured part of the social life in China, "abounding supplements"also compose an important cultural phenomenon. They widely cover with those close to people's life, including politics,economics,military affairs,culture,education,science & technology,sports,art,traveling,fashion and morality,law,ethic and others; they are never limited by the space-time and matter-form and so on, just like from remote to future,from domestic to overseas,from chronometer to geography etc. This special individuality of a introjecting of knowledge and information from both domestic and overseas makes it possible for "abounding supplements"become the complexity of modern cultural phenomenon.