The Specific Way Of Interregional Management Practiced By China Press

In western developed countries, major of the media corporations are privatized, which are regarded as enterprises. By the rule of market economy, these media companies develop into large powerful groups by practicing intermedia, interindustry, interregional, even international management, called as "media dinosaurs".Recently in our country, some equipped press groups in big cities have stricken on interregional management. Better market environment is created by relative policies and instructions issued by the government. Could China press totally imitate the way of western countries when practicing interregional management?The answer should be "no". In fact, press in our country has fundamental realities of China such as media's specific characters, policy risks, struggle for power, malignant competition and so on. China press will drive the way with character which differents much with foreign countries. Thus, press managers are trying to make a concrete analysis of concrete problems. They are seeking for selected points as gaps, evoluting market ecological environment from bottom to up, just stepping on the gradual advancing way to achieve official approval, from bottom to top.