The Thought Of The Development Of The Newspaper Supplement In The New Media Environment

As a particular product in the Chinese newspaper history, newspaper supplement plays an important part in spreading the advanced thought to the readers and proividing nutrition to human being' s soul. To some extent, the newspaper supplement has changed either in its form, content or function from its birth to present. However, the reform of the newspaper supplement is necessary, for it has to be faced with all kinds of challenges which have been bought by the new media environment. The development of network commuication, the collective tendency of the media and the modern characterristics of the communication ask for the reform of the newspaper supplement. In order to meet the need of the new media enviroment, the humanism and the management of commercialization must be insisted on by the newspaper supplement. What' s more, the newspaper supplement should emphasize on not only the local culture but also the global culture. The editors should adjust their ideas to the characters of the netwok. Finally, the newspaper supplement should communicate with its readers frequerntly and exert all its strength to find a successful new way.