| Chinese periodical industry is facing a never before seeing challenge as the industry getting more globalize, individualize and collectivize. Based on the author's understanding, this paper detailed analyzes the characteristics of periodical industry, along with the current Chinese market condition and the future vision of the industry. Furthermore, the paper analyzes the necessity of implementing the brand strategy of the Periodical in China, focusing on the detailed steps of implementing the brand strategy of the Periodical. |
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