Research On Market Orientation

The face of the rise of digital periodicals, the traditional periodical is facing a severe test of survival and development. How to accurately understand the market demand, so as to carry out precise positioning of periodicals, is facing a very important task of educators. The reader can grasp the strategy of precise positioning of the target customers, is the golden key to the survival and development of the "master of periodicals".S Journal of literature and art policy, the main propaganda activities. The principle of publicity, promote the socialist core values. The main responsibility is to report on the work of the industry, Shanxi Province cultural activities, the promotion of the new fashion, innovation and development of theory of literature and art. As a professional publications propaganda and cultural field, theory of literature and art, since its inception, loved by readers. With the deepening of reform, the industry has a new look, the periodical industry was booming. In this paper, combined with many factors S Journal of current, according to the comprehensive analysis of research, analysis of five forces model, SWOT, STP on the publication. From the actual situation, using the scientific method, carries on the market localization of S journals.Through the analysis and Research on the market positioning, seeking S journal, I hope this paper can enhance the market competitiveness of the S journal, improve its market positioning, to find a space for one person in the fierce competition in the market, and gradually establish a province of the authoritative publication brand image, and further to create the industry’s well-known brands, provide general idea.At the same time, we hope that this paper for positioning theory and puts forward a series of measures in the S journal, which can provide the reference for other province literary publications, also put forward a new perspective for the re positioning of the other literary journals.