On The Female Mass Audience Study Of China Since 1994

Applying quantitative analysis and qualitative analysis in my study. Firstly, I collect the texts from the correlative books and the thesis from the CJFD, ranging from 1994 to 2005 .And apply the quantitative analysis to find out the main contents and the methods from these texts.Secondly, through the analysis of the research on the contents, getting to know the ways of the female mass audience contact choose and use the media. And how the media and its contents affect the female mass audience.Thirdly, comparing the ways and means applied by the Chinese researches and the Hesperian researches, to learn the differences between them.