A Study On Commercial Web Full Coverage

In China Web Full Coverage is a new born baby, which has a short history of no more than 8 years (1998-2006). However, it has been developing at an amazing speed. In the past 8 years, Web Full Coverage emerged and got improved in its quality. Web Full Coverage in the past was monotonous and today each one of them has its own style. Web Full Coverage plays a more and more prominent role in covering big news events. A large number of web news practitioners have kept exploring on the process and skills of making Web Full Coverage. Meanwhile, quite a few researchers cast their eyes onto it. So it is high time that experiences should be summarized and the development trend of Web Full Coverage be ponder over.This article takes a panoramic view on the Web Full Coverage. Especially, the article analyses how commercial websites can make excellent full coverage despite that they have no right to report a news event.It reviews the emergence and development of Web Full Coverage. It categorizes the various forms and kinds of Web Full Coverage. This article also points out the different making modes of different Web Full Coverage. Besides, the development trend is predicted.Through analysis the author holds that web full coverage emerged to meet the need of the internet users. It is informative, interactive and combines the text with pictures. The need of the internet users is the driving force for the development of web full coverage. Web full coverage can be divided into four categories, of which the event web full coverage is the most important one while the topical web full coverage is an emerging one. The two differs greatly in terms of design and editing. Their development trend and direction also differ.After thorough analysis and examples, the author believes that web full coverage has three major shortcomings in terms of design and editing. These shortcomings result from the commerciality of the websites, the quality of the editors and the governmental management. After analyzing these problems the author put forward his personal views on these probems.This article is a combined product of the author's working experience, journalism and Internet transmission theories. In terms of Web Full Coverage making, Sina.com enjoys an acknowledged leading position aad is representative. Therefore this article takes some Web Full Coverage made by Sina.com as examples and compares them with Web Full Coverage made by other commercial or official websites, in which way the commonness of Web FuU Coverage is drew. The author employs literature analysis, illustration, observation and quantitative analysis as research methods. Because the author took part in the making of some of the Web Full Coverage, he has a large amount of first-hand material at his disposal. This article is the most comprehensive account of the Web Full Coverage and a most detailed sum-up of the development process of Web Full Coverage. I sincerely hope that this article can be a reference to the Internet news practitioner and those who pay attention to Web Full Coverage.