The Analysis On Cyber-marketing Strategies Of The Conventional Publications

Globally and currently, the newly emerged Cyber-bookstore business model has cast an unparallel impact on the conventional way to put book on market shelves. Not only does it display the huge difference comparing conventional publications, and also a tremendous advantage. By saying advantages, it both demonstrates its strength in technology and marketing visions and strategies. Consequently, it's essential to carry out analytical research, scientifically and thoroughly, upon the current cyber-bookselling situation confronting both challenges and risks.Starting on the prelude of historical presentation of the marketing activities in publication firms and the operating model of the cyber-bookstore marketing functions, this thesis exerts a well-rounded and systematic analysis towards the overall operating strategy of the conventional publication marketing surrounded by cyberspace influences, combining pricing strategy, channel strategy and services strategy. And it's expected to generate a roadmap for the China cyber-bookstore to rise and shine. The demonstrations go in 5-folds.1. The current situation and competitive advantage of the cyber-marketing publications. Synoptically, this section introduces the emerging cyber-marketing publication firms and its historical performance, domestic and worldwide, followed by categorization of the types and business models of those firms and systematic analysis of their advantages over conventional bookstores.2. The pricing strategy of the cyber-marketing of the conventional publications. This sections opens with the illustration of the current situation and features of conventional publication pricing strategy, and carry on its analysis and conclusion regarding contemporary cyber-bookselling pricing strategy, spanning in 3 aspects, namely the Low-Price strategy, the Psychological Price Strategy and Buddie Price Strategy, while yielding a series of feasible pricing models.3. The cyber-marketing channel strategy of the conventional publications. This section compares the channel strategy difference between conventional marketing and cyber-marketing, focusing on how logistics management and manipulation would enhance publication marketing under the circumstances of the cyberspace. Severallogistics management, consequently, are listed thereby.4. The cyber-marketing service strategy of the conventional publications. Starting by the discussion of the management and maintenance of the targeted clients for the cyber-marketing publication firms and their characteristics, this section combs through the information service, purchasing service and post-sale service to analyze the service strategy, proposing a series of amendment plans.5. The sustained development strategy of the cyber-marketing for conventional publication. This last section points out factors that hurdles the sustained developments of cyber-marketing for conventional publications. In addition, it suggests several strategies regarding how this sustained development would commence.