The Study Of "Top-notch Idea" In Marketing And Planning Of Publications

Top-notch Ideas are innovative plans generated by publication firms in their increasingly homogenous market, illustrating their insights over market information and strategic moves in products, pricing, promotion and channel activities. In sum, Top-notch Ideas shows, specifically, the marketing mix of publication.This essay tends to comb through the Top-notch ideas in recent years' practices in the marketing arena of publications, to suggest future applications by researching into the source, methodology and concepts.The essay goes on in 3 sections. Chapter 1 conducts an environment study for Top-notch ideas to execute, including publication market investigation, e.g. contents and methods. It's expected to achieve maximum profit for publications by analyzing market information, providing an accurate and just-in-time execution for Top-notch ideas. Chapter 2 analyzes the implementation of Top-notch Ideas, i.e., product mix plans, pricing strategy, overwhelming promotions and channel innovation to seize market and readers. Chapter 3 concludes the formation of Top-notch Ideas, combining specific cases to generate the win-win concept, the trend-following concept and the market-leader concept of Top-notch ideas in publication marketing. Publication marketing, taking reference in general marketing principles, develops its own way alongside with its contribution to the innovation and enrichment of marketing as a whole.